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If you are a small or medium business, most of the time the people that can see your Led signage are those who live or pass-by your trade area. The people that see your LED sign repeating your message over time are your potential customers – which will start to remember your products and services because your bright and dynamic LED sign became a point of reference in the static city environment. Even people which are not you potential customers will start to mention you when giving directions to someone.

A proper use of a dynamic, updated and bright on-site LED sign could convert your location into cash. Imagine advertising one of your products at a higher discount, switching product every day. Main fast-food companies adopted exactly the same marketing technique and they advertise their offer nation-wide on the radio, with a different ad for any day of the week.

A dynamic LED sign allows you to use the same proven principle without the huge budget a radio campaign requires! The study leaves little doubt that on-site signage delivers more market coverage with a higher degree of readership than any of the other media.