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Advertising banners should be eye catching and innovative in a sense that they could attract more and more customers. Since banners are the printed forms of advertisement, hence the content needs to be descriptive in its own ways. Banners are generally huge and have large fonts so that they can be read from a distance clearly. They have been applied in various forms of trade so as to promote their sales. The messages being conveyed through such advertisements should be simple in language and appealing. These banners should be put at places which are actually visited by people frequently and also the emphasis should be laid on market places in case the advertisement is for some new product.

If a message has to be conveyed to people in a minimum possible way, then advertising signs are used instead of banners. They are the miniature forms of an advertisement and basically depict some signs. Generally sale signs are used by people in a unique manner that can grab attention. They are painted in dark and visible colors so that they can be identified and read from a distance.

Sign boards are small and are generally meant to show directions, logos and special products. To make them look more attractive fluorescent paints are used which are visible in night also. The material of sign boards could be metal or plastic. If they are metal boards then they are to be made rust free so that moisture and rains do not corrode it. The Led Signage boards are not that durable but as they are cheap hence used widely. In designing the advertising signs importance is laid on the font that is lettering, color and size. They are made resistant to the daily wear and tear due to the climatic conditions and are also long lasting. The printing of signs is done with texts and pictures so as to make the information clear and simple. They should ultimately meet the purpose of advertising.